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All going off!

September 12, 2006

Blimey, just in from work and seeing what is happening over in California at the Apple special event! Lot’s of live feeds – MacRumors feed so far below:

MacCentral: we HOPE to take this international in 2007. (see the difference?)
10:42 am Engadget: So: Movies
near DVD image quality
Dolby surround audio
Same day as DVD
Pre-order with one click
Usage rights = same as TV shows
Parental controls extended to include MPAA ratings
International in 2007
10:42 am Engadget: iTunes 7 is available today as a free download from apple.com
10:41 am iLounge: iPod boxes now show Pirates of the Carribbean
10:41 am iLounge: U.S. now, International in 2007.
10:41 am iLounge: Dolby surround audio in videos
10:40 am iLounge: Near DVD quality. Same encoding as TV shows at 640×480. If you have a 5mb/s broadband connection, it will take approximately 30 minutes to download a movie
10:38 am iLounge: most titles will be 9.99
10:38 am iLounge: New releases 12.99 preorders and first week, after that up to 14.99
10:38 am iLounge: 75 films online today, more every week and month
10:37 am iLounge: Today, films from Walt Disney, Pixar, Touchstone, Miramax. (all Disney owned)
10:37 am iLounge: Tv shows – started with 1 network, 5 shows.
10:36 am iLounge: movies
10:36 am iLounge: “one more thing…”
10:34 am iLounge: Video on screen now markedly higher resolution
10:33 am correction: it appears as though the nano’s packaging is 52% smaller, not the nano itself.
10:31 am iLounge: Demo of iTunes 7
10:31 am 10:27AM Engadget: You can update your iPod from right inside iTunes now, you don’t need to go to Preferences. You can say, “I want to sync the 10 most recent unwatched episides of all my TV shows.”
10:30 am Engadget: Now, all of this video is encoded with the best encoding in the world, H.264. We’ve been distributing it at 320×240. Today, we’re going to take that up a notch to 640×480. That’s 4x the resolution. iTunes 7 also has seamless playback for video.
10:30 am iLounge: you can now sync between multiple computers using an iPod, as long as both are authorized on the same account
10:28 am Engadget: Today we’re introducing the biggest single enhancement: iTunes 7
You say “it looks the same,” but it isn’t
[the left nav is more cleanly organized without being radically different]
We’ve added a View switch, a 3-position switch. we’ve added a 2nd view called album view, so you can scroll through your music library and look at it by album. what if you ripped your CDs and don’t have the covers? Today we’re announcing free missing album cover art for all the music in your library if you have an itune acct. itunes will automatically download it for free
but there’s something even better. that’s the third view. it’s called Cover Flow view. [LOOKS LIKE FLIPPLING THROUGH YOUR CD RACK]
10:28 am iLounge: TV shows are now encoded at 640×480 (h264), up from 320×240
10:27 am iLounge: iPod updater appears to be now integrated into iTunes
10:26 am iLounge: 3 different views of iTunes, list view, album view (with art and tracks), then “cover flow view” lets you rapidly find what you want by album cover
10:25 am iLounge: iTunes will give you cover art for free if you are missing cover art (thanks Steve)
10:24 am iLounge: Store now has own section, devices have their own sections, playlists too
10:24 am iLounge: Source list now includes library with sep libraries for all forms of media
10:23 am iLounge: iTunes 7 today
10:22 am Engadget: (for nano) $149 2GB ipod is aluminum only, $199 4GB has colors, $249 8GB is black only
10:21 am iLounge: metal body, 1 model (1GB), $79, ships in october.
10:18 am iLounge: iPod Shuffle is now 2nd generationl size of iPod Radio Remote
10:17 am iLounge: All models are 52% smaller in volume than previous nano. new charger, new armband, new lanyard
10:16 am iLounge: 8GB is $249 in all colors
10:16 am iLounge: 4GB is $199 in all colors but black
10:16 am iLounge: 2GB is $149 in silver only
10:16 am iLounge: 3 models, but with double storage capacity at each model (and varying colors available)
10:15 am iLounge: New software just like standard iPod
10:14 am iLounge: 24 hour batter life
10:14 am iLounge: Green silver black blue pink
10:12 am iLounge: Nano is now, as rumored, Aluminum and in colors
10:12 am iLounge: 249 and 349 with 60GB and 80GB capacity
10:10 am iLounge: games will work on 5G ipods
10:09 am iLounge: games for sale off iTunes for $4.99
10:08 am iLounge: new iPod software features: instant searching, new games (Bejeweled, Cubis 2, Mahjong, Mini golf, pac man, tetris, texas holdem, vortex, and zuma)
10:07 am iLounge: iPod is getting enhanced today. 60% brighter with brighness control, 3.5 hours video playback (up from 2 hrs… big version goes to 6.5 hours), new headphones, gapless playback
10:06 am iLounge: iPods. 3 iPods: iPod, Nano, and Shuffle
10:05 am iLounge: talks about iPod sports kit. Foot Locker is blown away by sales. 450,000 sales in 90 days
10:04 am the event appears to have begun
10:03 am iLounge: theater is filled to capacity (755 person theater). Podium on the right, a computer setup on the left of the stage (looks like an iMac)
9:52 am iLounge: Folks are crowding to get up-front seats. (wonder why?)
9:51 am iLounge: Griffin Technology, Belkin, Incase and Nike are in attendance.

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