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Microshite to take on iPod – yeah right

June 17, 2006
Friday, 16 June 2006World Groans as Another Tech Coalition “Takes On” iPodTopic: iPodCnet reports that Reigncom, makers of the iRiver, MTV and–who else?–Microsoft are joining forces, Voltron-style, to tackle the 10000-songs-in-your-pocket menace from Cupertino.Reigncom maybe hadn’t noticed that Creative and Samsung have also teamed up with Microsoft, as noted in the Cnet article.So the gauntlet has been thrown. Again. For the nth time. The problem for Apple’s competitors is that Apple keeps returning the gauntlet to them, usually with a nice operating loss to boot.

The Cult of Mac Blog

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